BMW / MINI Client delivery 15 Oct Templates live in Reporting IQ 26 Oct

Automation process update

15 Oct is the only client-facing report delivery: Q3 market, Q3 CS regional and Q3 Europe. Monthly, influencer, weekly and ad hoc are templates we build and automate together in Reporting IQ — they are not part of the 15 Oct client drop.

25 Sep
Q3 sample + BW Europe align
30 Sep
Q3 market template finalised
15 Oct
Client-facing Q3 reports
26 Oct
Templates live in Reporting IQ
North star — Brandwatch Europe

The Q3 market report is built against the Brandwatch Europe dashboard so every relevant metric is in. That dashboard is the metric source of truth. The approved quarterly structure is the design source of truth for every other report type.

What we are delivering

Two different things. Client-facing reports go to the client. Templates are the structures we build and automate in Reporting IQ.

Client-facing report delivery

The only client drop in this window. Three Q3 reports, one date.

Client-facing reports 15 Oct
01

Q3 market report

Built on Brandwatch Europe. Sample 25 Sep, template locked 30 Sep, sent to the client 15 Oct.

02

Q3 CS regional report

Template to Mar and Marta 2 Oct, client feedback 7 Oct, in Reporting IQ 7–13 Oct, sent 15 Oct.

03

Q3 Europe report

Same template path as CS regional: Mar and Marta 2 Oct, client 7 Oct, Reporting IQ 7–13 Oct, sent 15 Oct.

Templates — built and automated together

Not a 15 Oct client drop. Four templates, one set, live in Reporting IQ on 26 Oct.

Templates Live in Reporting IQ 26 Oct
Template

Monthly

Same structure as the Q3 market report, scoped to the month.

Template

Influencer

Same visual system. Focus is talent / creator performance.

Template

Weekly

Leaner cut of the same story — built for speed.

Template

Ad hoc

Campaign, event or one-off. Structure holds; depth follows the brief.

Reporting IQ — automates all report types, via templates

Reporting IQ is the platform that will support report automation for every type: Q3 market, Q3 CS regional, Q3 Europe, plus the monthly, influencer, weekly and ad hoc templates. Q3 CS regional and Q3 Europe templates go into the platform first (7–13 Oct) so the 15 Oct client reports can run from there. The remaining four templates are implemented together (19–26 Oct). From 26 Oct, all templates live in Reporting IQ. That is not a second client-facing report delivery.

Timeline at a glance

Blue bars are decision or delivery gates. Grey bars are build windows. 23 Sep – 26 Oct 2026, then ongoing.

23 Sep 30 Sep 15 Oct 26 Oct
01
Align and sample
23 – 25 Sep
02
Q3 market template finalised
28 – 30 Sep
03
Q3 CS / Europe templates finalised
1 – 13 Oct
04
Q3 reports delivery
15 Oct
05
All templates in Reporting IQ
1 – 26 Oct
06
Live use and improvements
26 Oct+

Steps — walk through in order

Blue dots are gates. Date left, action centre, owner right. “Template” steps are not client-facing report drops.

01

Align and sample

23 – 25 Sep

Get the quarterly structure in front of the client as a real sample, not a theory.

23 Sep

Align with Mar and Marta on the report template

Internal lock before anything goes to the client.

Mar, Marta
25 Sep EOD

Share draft sample of the Q3 market report

Structure is visible — layout, metrics and story, not a blank template.

Client review
25 Sep

Align on the Brandwatch Europe dashboard structure

Confirm the metric backbone for every market template.

Client alignment
02

Q3 market template finalised

28 – 30 Sep

This is a template lock. After 30 Sep the Q3 market template is frozen. The client-facing Q3 market report still goes out on 15 Oct.

28 – 30 Sep

All Q3 market dashboards ready

Full set of market dashboards in place so the Q3 market template can be closed.

Delivery
30 Sep

Q3 market template finalised

Receive feedback and freeze the Q3 market template. Late comments after this date are tweaks, not a rebuild.

Client feedback
03

Q3 CS regional and Europe templates finalised

1 – 13 Oct

Template work only. Q3 CS regional and Q3 Europe templates are reviewed, locked and wired into Reporting IQ. This is not the client-facing report drop.

2 Oct

Share Q3 CS regional and Q3 Europe templates with Mar and Marta

Internal review of the templates. Template review, not a client-facing report delivery.

Mar, Marta
7 Oct

Final client feedback on Q3 CS regional and Q3 Europe templates

Lock these two templates. After 7 Oct, comments on the templates are tweaks, not a rebuild.

Client feedback
7 – 13 Oct

Implement Q3 CS regional and Q3 Europe templates in Reporting IQ

Wire the approved templates into Reporting IQ so the 15 Oct client reports can run from the platform.

Delivery
04

Q3 reports delivery — market, CS regional and Europe

15 Oct

The only client-facing report delivery in this window. Three Q3 reports go to the client on 15 Oct. Monthly, influencer, weekly and ad hoc templates are not part of this drop.

15 Oct

Client-facing report delivery: Q3 market, Q3 CS regional and Q3 Europe

Three reports, one date. This is the only client-facing report drop. The monthly, influencer, weekly and ad hoc templates are not sent to the client on 15 Oct.

Client delivery
05

All report templates defined and integrated in Reporting IQ

1 – 26 Oct

TEMPLATES, not client-facing reports. Monthly, influencer, weekly and ad hoc are one template set — built, reviewed and integrated together. 26 Oct is templates going live in Reporting IQ, not another client report drop.

1 – 10 Oct

Build the monthly, influencer, weekly and ad hoc templates as one set

Four templates, prepared together, directed by the approved Q3 market template. Same design; adapted to what each report type needs to show.

Delivery
13 Oct

Share the monthly, influencer, weekly and ad hoc templates with Mar and Marta

Internal approval of this template set. Template review, not a client-facing report delivery.

Mar, Marta
19 Oct

Final feedback on the monthly, influencer, weekly and ad hoc templates

Last structured review of this template set. Template feedback, not a client report delivery.

Client feedback
19 – 23 Oct

Integrate the monthly, influencer, weekly and ad hoc templates in Reporting IQ

Wire this template set into Reporting IQ together, alongside the Q3 templates already in the platform.

Delivery
26 Oct

All report templates live in Reporting IQ

Q3 market, Q3 CS regional, Q3 Europe, plus the monthly, influencer, weekly and ad hoc templates all run from Reporting IQ. This is platform go-live, not a client-facing report delivery.

Go-live
06

Live use and ongoing improvements

26 Oct onwards

Templates are in use. Improve when required. Do not reopen the locked structure unless we have to.

26 Oct+

Refinements across all templates

Continuous improvement in Reporting IQ, not a second design cycle.

Ongoing

How the two workstreams land

Client-facing reports 15 Oct only

Q3 market · Q3 CS regional · Q3 Europe

25 Sep sample → 30 Sep Q3 market lock → 2 Oct templates to Mar / Marta → 7 Oct client on templates → 7–13 Oct templates in Reporting IQ → 15 Oct reports to client

The only client-facing report delivery in this window. Three Q3 reports, one date.

Templates Live in Reporting IQ 26 Oct

Monthly · influencer · weekly · ad hoc

1–10 Oct build as one set → 13 Oct Mar / Marta → 19 Oct template feedback → 19–23 Oct into Reporting IQ → 26 Oct live

Four templates, prepared and automated together. Not a client-facing report drop on 15 Oct.

Align on these three today

1. Metric backbone

Brandwatch Europe decides which metrics sit in the market template. We do not add or drop KPIs market by market.

2. Decision dates

30 Sep locks the Q3 market report structure. 7 Oct is final feedback on the Q3 CS regional and Q3 Europe templates. 19 Oct is final feedback on the monthly, influencer, weekly and ad hoc templates.

3. Consistency rule

15 Oct is the only client-facing report delivery: Q3 market, Q3 CS regional and Q3 Europe. Monthly, influencer, weekly and ad hoc are templates we automate together in Reporting IQ. Same design system; different job.